Modern approaches to building digital products, particularly those inspired by the Silicon Valley Product Group (SVPG) and Marty Cagan's seminal book Inspired, highlight the anatomy of a product through crucial dimensions like value, usability, feasibility, and viability. Additionally, we can focus on aspects like competitiveness and core competencies to further refine product strategy.

Balancing Key Product Dimensions

Balancing these key dimensions during the conceptualization phase is crucial for successful digital product development. Let’s delve into each of these dimensions:

• Business Value:

Will customers pay for your product? This is the foundational question. Conduct thorough market research to ensure that the problem your product solves is significant enough to compel customers to invest in your solution. Understanding the business value early on helps prioritize features that drive revenue and user engagement.

• Design Usability:

User experience is paramount. A product must be intuitive, straightforward, and accessible. Consider the following questions: Is the interface simple and clean? Are features easily navigable? Is the product inclusive? Usability testing and continuous feedback loops are essential to ensure that the design meets the users’ needs and preferences.

• Technology Feasibility:

Can the product be built with the available technology and within existing constraints? This dimension requires close collaboration with engineering leads and product managers to ensure realistic planning and execution. It’s about balancing ambition with practicality—making sure that the technology stack can support the product’s vision without exceeding budgets or timelines.

Lastly, does your organization have the necessary resources, knowledge, and processes to set your product apart from competitors? Competitiveness involves understanding the market landscape, identifying your core competencies, and leveraging them to differentiate your product. It’s not just about being good—it’s about being better than the alternatives.

Balancing these dimensions allows product teams to innovate responsibly, creating solutions that are not only groundbreaking but also sustainable and poised for long-term success.

Stay Ahead with Notion

As the digital product landscape evolves, tools like Notion are becoming increasingly vital for product managers. Notion’s flexibility and comprehensive features allow teams to manage every aspect of the product development cycle, from ideation to launch.

At belowtion, we have been developing products for customers for years using Notion at various stages of the product life cycle. Now, everything is coming together with our future launch of product building OS that will revolutionize the way we product managers build products.

Get Product Management Super-powers

If you are a product manager looking for new ways and tools to upgrade your product organization, visit product.belowtion.com or get our product builder suite.